Website Design or its Copy: Which Should Come First?
Previously published on Hackernoon This a chicken and egg dilemma that goes way back! If you’re a website designer, a copywriter or a new startup founder, then you would’ve probably come across this conundrum. We all know how important it is to have a stunning website design to please the users. And we do know how much the interactive, appealing…
How Can Copywriters Land Projects Even During These Challenging Times
Previously published on The Book Mechanic The other day, I was conversing with a writer friend on LinkedIn and he said, “Things are going to get even more difficult for writers from now on.” And I couldn’t disagree more! Don’t take me wrong. I too have seen several posts by copywriters from all around the world talking about getting laid-off…
What to Do When Burnout Is Sabotaging Your Freelance Career
Previously published on The Writing Cooperative Yes, burnouts are horrible. But, if you are freelancing for a long time, then you must know that burnouts are unavoidable. Many think that the life of a freelancer is so attractive. You can have your own schedule, you can decide who you work with and you can work from any place you want.…
Want to Earn More? Stop Looking for New Clients and Increase Your Rates!
Previously published on Initium Don’t we all have the thirst to earn more? As a freelancer, we are often on the lookout for more clients to increase our income. But landing new clients can be a tedious process which would require spending a lot of time and energy on it. Instead of sweating it out with unknown people trying to…
The Art of Subtle Marketing for Freelancers: Getting New Clients and Increasing Reputation
Previously published on Initium Being a freelancer may seem all fun and easy on the outside, but when it actually comes to the extra nuances associated with the job of a freelancer, it may seem tiring. Of course, freelancing is fun and enjoyable for most part of the time, but it isn’t easy as many think and one of the…
On This Women’s Day: A Letter to the Affectionate, Stranger Woman
Dear Stranger-Woman, I am a stranger to you. You don’t need to give attention to me, smile at me or speak with me, but you did. I never paid attention to you initially, immersed in my own world of trying to impress my new boss and colleagues at my new workplace. We hit it off soon. We did not need…
The Day Of The Jackal – A Riveting Read
My friend gifted me this book – The Day Of The Jackal by Frederick Forsyth – on my birthday, considering the fact that I love fiction and he wants me to gravitate more towards non-fiction. So he kind of found a common base in between with this book. Anyways, I was sceptical at first. An imaginary story set in an…
For old times’ sake
For old times’ sake I did, juttered out the ravenous calm in hopes of sanity, O pull me up! For I’m sinking in deep and deep. A no-ending black hole, raws and all scraping isn’t worrisome, no more, plummeting a ten times glory, it seem, this path down the sucker with an abhorous zeal not ‘ye all judgemental; but for…
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Lakshmi Padmanaban 