Turn your technical capabilities into tangible results
Because even the best manufacturing solutions need the right words to reach the right buyers.
In manufacturing, precision isn’t optional.
The same should be true for your content.
I work with large-scale manufacturers, OEMs, suppliers, manufacturing SaaS firms, and industrial tech providers to turn complex processes, technical specs, and decades of expertise into content that grabs attention, builds trust, and moves the right buyers toward a “yes.”
Because the people you’re selling to — engineers, operations managers, procurement teams, C-suite decision makers — don’t just want to understand what you make. They want to believe you’re the team who can deliver it better than anyone else.
Bottlenecks That Slow Your Growth
If your inbound pipeline isn’t filling with the right buyers, the issue isn’t your capabilities.
It’s how those capabilities are communicated.
Manufacturers with strong offerings still lose ground when key growth levers are blocked by these content and messaging gaps.
- Blogs ignoring compliance terms buyers actually search
- Datasheets buried in PDFs with no SEO value
- Product copy skipping lead times or material specs
- Case studies without quantified production or cost savings
- Sales emails lacking industry jargon buyers expect
- RFQ pages missing required tolerances and certifications
When these friction points go unaddressed, even the best products get outshined by competitors who simply explain their value better. My job is to make sure you’re one of the latter.
Want to know how a manufacturing content strategist/writer can help?
“We’d struggled for years to explain our technical capabilities without drowning prospects in jargon. Lakshmi not only mapped out a content strategy that made sense to our buyers, she also delivered case studies and website copy that directly addressed their decision criteria.
Within three months, we saw a noticeable uptick in qualified inquiries. And our sales team finally had content they could use to move deals forward.”
– Mat Erickson, Business Development
70+
Projects
120+
Case Studies
25+
Websites Revamped
8
Years running
Who Am I?
I’m Lakshmi Padmanaban, a B2B manufacturing content marketer with 8+ years of experience, working with global manufacturers to help with lead generation and customer acquisition strategies.
My background as an instrumentation engineer in alumina & aluminium manufacturing and fabrication plants has helped me create and implement marketing strategies that bridge the gap between the shop floor and the C-suite without missing a beat.
I help research, strategize, and write industry-specific website content, long-term SEO blogs, emails, newsletters, interview and write case studies, whitepapers, and original reports. From understanding the intricacies of process control systems and compliance requirements to equipment specifications, I take minimal time to understand and help establish content processes and increase organic traffic, MQLs, and SQLs.
Trusted By
How Can I Help?
SEO/GEO-Backed Content Strategy
Custom, data-driven content roadmaps that maps your technical capabilities to buyer needs, guiding them from curiosity to contract. Written for humans; optimized for search engines & LLMs.
Case Studies & Whitepapers
Data-rich, compliance-ready engineering case studies and white papers highlighting performance, certifications, and outcomes that reassure decision-makers they’re choosing the right partner.
Content for Blogs & Landing Pages
SEO-optimized technical articles, product pages, and marketing copy turning complex engineering expertise into clear, persuasive buyer-focused communication.
Lead Generation Campaigns
Strategic messaging and automated sequences designed to increase MQLs and SQLs, answer objections, and move buyers down the sales pipeline.
My 7-Step Process to Create a Strong Manufacturing Content Strategy
1. Understand your buyers and your goals
We start with a short strategy call to get clear on who you’re selling to and what “success” looks like. As your B2B manufacturing content strategist, my job is to connect the dots between your sales targets and the content we create.
2. Audit what’s working (and what’s missing)
I review your site, search performance, and existing assets through the lens of your buyer. This isn’t about tearing things down. It’s about finding the gaps where the right buyers should be finding you but aren’t.
3. Get the technical details right
Through SME interviews and technical doc reviews, I make sure technical details are accurate, clear, and still easy for a non-engineer to follow.
4. Map the content plan
We build a manufacturing marketing strategy—be it for lead generation, customer retention, customer acquisition—that covers what to create, when to publish, and how it all ties back to sales.
5. Create with precision
I write the assets that move deals forward: SEO-driven articles, landing pages, guides, case studies, white papers for industrial manufacturing, and technical product pages that can survive procurement scrutiny.
6. Optimize for humans and search engines
Before anything goes live, I fine-tune for search rankings and AI discoverability, making sure the right buyers can find, trust, and act on your content.
7. Keep the momentum
Sales enablement tools, email nurtures, and regular check-ins mean your content keeps working — not just the week it’s published, but months down the line.
Frequently Asked Questions (FAQ)
What manufacturing content do you specialize in?
As a a B2B manufacturing content writer and strategist, I’ve worked on different formats of content: landing pages, case studies, white papers, industrial SEO-driven articles, technical product pages, emailers, and sales enablement materials. These are the formats manufacturing clients request most often, so I’ve developed streamlined processes to deliver them efficiently.
If you need help with any other format, let’s discuss and see if I can help you out.
How do you get technical details right?
By combining structured SME interviews with a deep review of technical documentation, product specs, and industry standards. This approach is refined from working with multiple engineering and production teams, so we get it right the first time.
Can you handle compliance-heavy topics?
Yes. Whether it’s ISO, OSHA, FDA, or GMP guidelines, I create content that meets regulatory requirements without losing clarity or persuasiveness. Compliance is built in from the start, so you avoid costly rewrites later.
Can you take urgent projects?
Occasionally, yes. But availability depends on current commitments. If timing is critical, I recommend reaching out as soon as possible to check my schedule.
Even if I can’t, I can refer you to other reliable experts.
What kind of working models do you offer?
Yes. I offer both project-based work and retainer partnerships. However, I suggest you hire a content person to work with you long-term.
When you hire a manufacturing writer/strategist, you need someone who stays long enough to understand the intricacies of your manufacturing process, the importance of compliances, your products and clientele, so you don’t need to do knowledge transfer ever so often. Which is why I prefer to work long-term with my clients.
Can you create content for multiple product lines?
Absolutely. I map separate keyword strategies and messaging frameworks for each product line. I often run these projects in parallel for clients so launches and updates stay aligned.
How far in advance should I book a project?
Most projects are scheduled 4–6 weeks ahead. Retainer clients have priority, so getting in touch early helps secure your preferred start date.
Outcomes That Speak for Themselves
+58% increase in organic traffic for a textile manufacturer
Revamped website copy and SEO blogs showcased sustainable textiles, attracting overseas buyers and boosting average order value by 22% & organic reach by 58%.
32% more qualified leads for a pharma supplier
GMP-compliant case studies and targeted blogs built authority, increasing pharma procurement inquiries and shortening response times by 15% and increased leads by 32%.
+40% higher RFP conversions for a fabrication company
Website copy overhaul and success stories to clarify capabilities, which increased Request for Quote (RFP) by 40% and contributed to 18% higher contract win rates.
Recent blogs
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How to Create SaaS Product Narratives (With 5 Ready-to-Use Templates)
TL;DR Most SaaS teams talk features. Buyers don’t buy features — they buy clarity, relief, and confidence. Your product story should answer three questions:· Will it work for us? (Technical fit)· Can we actually use it? (Implementation)· Will this make our lives better? (Emotional payoff) Your SaaS product narrative should map their hero journey: from
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How to Create Technical Content to Sell Manufacturing Software
TL;DR Manufacturers buying software aren’t looking for plain feature. They’re looking for solutions that solve real shop floor problems, improve OEE, and reduce defects. The trick is to start with their challenges, speak their language, and show measurable outcomes through case studies, ROI examples, and industry-specific stories. Problem-focused SEO, verticalized content, and tools like calculators,
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From Factory Floor to Website: How to Translate Technical Jargon for Your Customers
As someone who’s spent over a decade creating technical content for manufacturing companies, I’ve witnessed a common challenge: brilliant engineers and developers create innovative products, but struggle to explain their value in terms customers actually understand. Let me paint a familiar picture. Your engineering team has developed a cutting-edge component that increases efficiency by 23%.
Lakshmi Padmanaban 