Strategy + Writing

Plan smarter. Write better. Publish with purpose.

You don’t need more content—you need better-aligned content. I work with founders, marketers, and teams to build editorial strategies that are rooted in business goals, not just content trends.

We’ll map out what to say, when to say it, and where to say it—so every blog post, email, or landing page actually supports your funnel (instead of just filling your CMS).

This includes:
→ A custom editorial roadmap aligned to your goals
→ Strategic blog posts, newsletters, and landing pages
→ SEO that focuses on relevance over keyword stuffing
→ Clear, compelling copy that feels like it came from your team

The result?
Content that builds trust, drives action, and grows with your business.

Voice of Customer Research

Skip the guesswork. Start with what your audience is already telling you.

Most copy problems aren’t writing problems—they’re listening problems. I help you hear what your customers actually care about by conducting 1:1 interviews, analyzing survey data, and distilling it all into clear, usable insights.

We’ll dig into the words your audience uses, their doubts and desires, and the moments that moved them to buy (or walk away). Then, I’ll package it into a VoC report that’s easy to apply across your marketing, copy, and positioning.

This includes:
→ Customer and prospect interviews (done for you)
→ Optional surveys to widen the feedback loop
→ A detailed research report with real quotes, objections, and messaging angles
→ Copy-ready insights that plug directly into your content

The result?
Content that resonates because it reflects your audience—not just your assumptions.

Messaging + Positioning

Figure out how to say what you do—and why it matters.

Before you write a word of content, you need clarity: What do you stand for? Who are you speaking to? Why should they care? I help you answer those questions and translate the answers into copy that sticks.

From your brand voice to your homepage hero line, we’ll work together to find language that’s honest, distinct, and easy to reuse—whether you’re pitching investors, updating your website, or onboarding a new team member.

This includes:
→ Brand voice + tone guidelines
→ Messaging frameworks and brand story mapping
→ Core website copy (home, about, product/services pages)
→ Positioning that sharpens your offer and aligns your content

The result?
A strong foundation that makes everything else—content, copy, outreach—more effective and easier to scale.

Need to refine your messaging, understand your customers better, or an extra set of hands to create content just the way your audience wants from you?